The BBA Digital Marketing (Honours) program at MVR Degree & PG College is a 3-year course divided into six semesters. It provides comprehensive knowledge and skills in digital marketing strategies, social media management, SEO, content marketing, analytics, and e-commerce, preparing students for the evolving digital business landscape.
📚 Semester-wise Syllabus Highlights
Semester 1: Principles of Management, Marketing Fundamentals, Business Communication
Semester 2: Digital Marketing Basics, Consumer Behaviour, Business Economics
Semester 3: Search Engine Optimization (SEO), Social Media Marketing, Content Marketing
Semester 4: Pay-Per-Click Advertising, Web Analytics, Email Marketing
Semester 5: Mobile Marketing, E-Commerce, Digital Branding
Semester 6: Marketing Strategy, Digital Campaigns, Project Work
*Subject to modifications as per APSCHE guidelines.
💻 Lab & Practical Facilities
Our Digital Marketing Lab provides hands-on experience with tools like Google Analytics, AdWords, SEO software, and social media platforms to develop practical skills in digital campaign management and performance analysis.